Life insurance in this case is designed to replace the spouse’s income in the future. Term life insurance is insanely cheap right now, and prudential would make very little commission by selling it. At there age in good health, they could each get $500K 20 year term policies at around $200 per year. Yes, they could self-insure with there savings…but $100K would not replace income for very long. Insurance is also designed to insure that nest egg they’re working so hard to build up. Any advisor worth there salt, including fee only, will recommend a term policy as a part of an overall financial plan.