Blog Post Length: What is Optimal?

Does anyone know the optimal length of a blog post or internet article?

I mean 140 characters or less is Twitter.

And if your article is over 10,000 words, I am going to have to be extremely interested in the topic to read it all (and you may as well just call it a book).

Medium says 1,700 words is best.

My wife won’t usually read an article over about 1,000 words.

Who is right? I don’t know.

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