How To Market Using Live-Streaming On Social Media Platforms

Social media networks have taken over the online world and generate more buzz, engagement, and traffic for a lot of websites than other channels are bringing them. We have also evolved into an era where millions of people are unable to go a day without checking in on their Facebook wall or their Twitter stream. In fact, many people start their day with some social media surfing. It is not only the average customer that utilizes social media platforms in the modern day, but businesses are also relying on these websites to help them succeed in the online world.

We have seen a lot of new social networks launch in the last few years, yet only a few of them tend to remain active and continue to interest their users. Of all the networks on the internet today, Small Business Trends report that Facebook, often classified as the “original” social media channel, still remains the most popular and the largest of them all. Twitter, LinkedIn, Google Plus, YouTube, Instagram and Pinterest have also remained amongst the top networks for several years.

While it is quite easy to look up the most popular social networks on the internet at any given moment, it is important to remember that the internet is getting more competitive — simply ensuring that your business is active on these networks is not enough to attract your target audience and to cash in anymore. Today, as a business owner, you need to look at how your competitors are implementing their social media marketing strategies and ensure you follow the latest trends, or your business may be left behind.

Social Media Live-Streaming

Social media platforms are constantly implementing new features in order to stay ahead of the rest; thus aiming to win the “biggest of all social networks” award. Sometimes, these changes may be irrelevant and even a waste of time for the platform, but there are times when the changes implemented are so effective that it marks a milestone in the online world. The introduction of live-streaming embedded directly on a company’s social media profile is one perfect example of a new feature that took the entire world by storm.

According to the Market in Motion Blog, the first social media live-streaming service that the world was introduced to was Periscope. An application that was acquired and implemented by Twitter. Even though live-streaming was already popular prior to this movement, the world became much more interested in watching live channels after Twitter has announced the launch of their Periscope service.

After Twitter launched this particular service, many other social networks also started to work on their own live-streaming services. Today, we can find these features on multiple social networks and, best of all, they usually do not come at any cost to the user who is utilizing the live-streaming service, or to the user who is watching the stream.

Live-Streaming And Social Media Marketing

According to LiveStream, the number of people who watches live-stream videos increased with 81% in just one year. They also report that as much as 80% of internet users prefer to watch a live-stream video over a blog post, and approximately 82% of internet users prefer a live-stream video over a social media post from a brand they follow. Furthermore, up to 78% of internet users with a Facebook account have already watched at least one live-stream video.

With these statistics in mind, there is no doubt that live-streaming services are not only changing the way people are communicating with each other, but also creating better opportunities for business owners. Implementing live-streaming in your new social media marketing campaigns may be one of the most effective ways to create better engagement with your customers in the new year, as well as to help your business gain more recognition, traffic and, of course, sales.

Unfortunately, even though live-streaming has so much potential, a lot of business owners are not yet sure where they should start, what social network or application they should use for live-streaming or what type of content they should live-stream to their audience in order to help their business grow to new heights. Luckily, implementing this new feature into your social marketing strategy is not as difficult as you may think — we are going to explore a step-by-step guide to help you overcome the challenges you may be facing and help you adopt a live-streaming strategy with ease.

Step 1: Decide On A Theme And Content

One of the most important steps you need to take before launching your own live-streaming channel on a social media network is to decide on the type of content you would like to share with your audience, and to decide on a theme. Offering your audience something unique and different from your competition is what may win them over. The specific type of content and theme you select will obviously depend on the type of business you own. For example, if you are a person trainer, you may live-stream some of your sessions or even demonstrate some helpful tips to your audience. A clothes designer could live-stream the process from design to a final product to their audience. By using some creativity, you will notice that there is an endless amount of opportunities.

Step 2: Decide On A Platform

After deciding on the type of content you will be live-streaming to your audience and selected a theme, it is time to choose a platform. While it may seem enticing to use multiple platforms, you should aim to start out with only one platform. Master that platform and then move on to the next. The three most popular free social media live streaming platforms at the moment includes YouTube Live, Facebook Live and, of course, Twitter’s Periscope service. Each of these services has their pros and cons, so do some research and decide which will work best for you.

Step 3: Do Some Planning

Before you press the stream or record button, it is important that you first do some planning. Once you hit that button, you need to start performing or presenting, so you need to know what you are going to do or say on your live-stream. Thus, it is essential that you spend some time to set up a proper plan. Be sure that your plan upholds the theme you have decided to follow, as well as the content you decided to share in your live-streams. Try to make each video unique and interesting, but always follow the basic guidelines you have decided on in step one. You also need to decide on what you are going to call your live-stream and consider the best times for your live-stream to occur — remember to take different time zones into account when making this particular decision.

Step 4: Create Your First Live-Stream

By reaching this step, it means you know what platform you will be using, what content you will be sharing and you have a plan-of-action that will help you create the perfect live-stream channel. Thus, the next step is to sign up on the platform you have decided on and to create your first live-stream. It is important to keep by the plan you have created in order to make sure you have a natural and well-planned flow in your content, but do not be afraid to go off-script sometimes if you are good at talking without a specific line of words in front of you. If you are able to connect on a more personal level with your audience, then the results you achieve through the use of these live-streaming services may be greatly elevated.

Step 5: Analyze Your Results

After you have recorded your very first live-stream, it is time to go back and take a good look at the results you were able to obtain through your efforts. Each platform has their own unique reporting system in place, so it is important to do some research into how each of these platforms works. Draw up a report and see how many people watched your stream, how many people left a comment, liked the stream or perhaps disliked your content. For your next live-stream, you should go back to the planning phase and take the results you obtained here into account to ensure that you are able to constantly improve on your live-streams; thus improving their effectiveness.


Keeping up with the latest trends in internet and social media marketing have many benefits in store for any business owner. With the latest buzz around live-streaming features that have been implemented in most of the popular social media platforms people use today, catching up to this particular method of promoting offers, events, products, services and even simply sharing information with a crowd is important for any business who wishes to stand out from their competitors in the modern world. If you have not yet implemented live-streaming in your marketing strategy, then simply follow our guide and you’ll be set up and ready for your first live-stream in no time at all.