The iPad Mystery
Jean-Louis Gassée
21634

most iOSLeanBack: probably not interested in macOS ( use iPad)

most iOSLeanForward: comprehends macOS (maybe uses a Mac) (iPadPro)

macOSSleevesUp uses: iPads and Air

macOSToolbeltON uses: iPad, iPadPro,MacbookPro, iMac

Cold Fact: macOSToolbelt is the most complex with the least number of customers.

BUT Apple should do themselves proud and iterate the NeXT/OSX legacy again for the 21st century…. These toolbelt folks aren’t going away and big data, AR, and AI are expensive processes…

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