The One Skill Thing Every Entrepreneur Must Have
If I had to pick one thing to get right in a startup, it would be to make good decisions. Ultimately, the quality of the decisions made will determine the outcome. Sure, luck plays a part, but you can not control luck, so stop worry about it.
How do you make good decisions? As a starting point, it is important to understand why people make bad decision — decision bias. Read more about decision bias here.
when it comes to product development, it would be that they make the mistake of treating product development as if it was just like any other business activity — sales, accounting, customer service, manufacturing, etc.
Product development is a process of discovery, creativity and problem solving, not a series of tasks to be done one after the other. Treating product development like any other business process leads to several common fallacies as pointed out in this landmark HBR article: https://hbr.org/2012/05/six-myths-of-product-development