Stephen SiegelinGain ComplianceThere are Hidden Costs in Pursuing New MarketsWhether you are contemplating a new business or looking at new market opportunities to drive growth within an existing company, there never…Dec 22, 2016Dec 22, 2016
Stephen SiegelinGain ComplianceStartups Think Differently Than Established Companies When Evaluating New MarketsI am part of a startup right now — three founders and our first real employee. Prior to this, I was at a rapidly growing tech company that…Dec 5, 2016Dec 5, 2016
Stephen SiegelinGain ComplianceAssessing Market Opportunities: A Bottoms Up FrameworkOne of my favorite tactics for validating new markets comes through bottoms up research because it gives a nice reality check on market…Nov 29, 2016Nov 29, 2016
Stephen SiegelinGain ComplianceAssessing Market Opportunities : A Top Down ApproachIn my last post, I shared a market assessment I used in my last role evaluating new markets for an enterprise software company. This…Nov 3, 2016Nov 3, 2016
Stephen SiegelinGain ComplianceAssessing Market OpportunitiesWay too often, companies lack discipline around evaluating new markets and dive head first into new areas without adequately evaluating if…Oct 24, 2016Oct 24, 2016
Stephen SiegelinGain ComplianceProduct, Market and TeamYou hear a lot about product-market fit, highlighting the importance of having a product that satisfies the need of a good market…Sep 1, 2016Sep 1, 2016