Fantastic, well thought through piece, Danah! I feel you’ve really nailed it with this comment and believe it is the root of the issue. My issue is not necessarily with the “Fake Content” itself as in many cases this is opinionated, but the technologies that have evolved to promote it for explicit monetary gain. “Fake Content (or NEWS) has existed since, well, forever. But now, our major distribution platforms (Social Media) are structured and incentivized to aggressively promote it and the chatter it creates.