Love this post, Jon. It holds true for all things people may try to accomplish. It outlines the single biggest problem with one of the most popular “heading” suggestions on SocialMedia (Listicles) that so may state is a key way to promote content. Most are full of just what you are talking about, BS. People need to find their own unique approach. Some guidance obviously helps each of us identify what that unique approach is, but there are NO absolutes in this game. And, the more unique you can be, the more successful you’ll likely become.