Thanks for writing this Ericka! There has been a lot of discussion about Facebook’s game over the past few months but very few substantive examples of impact. The titans in this industry are destroying it by way of intended dominance. Not only are they adversely impacting publishers, but also the users who support them. Many are now also challenging the statistics that supposedly substantiate their dominance.
There are survival alternatives and I’m looking forward to seeing smart folks like you find and leverage them. As more do this, these titans will fall (or at least rethink their approach).