What would a #ChannelStrategy do for your business? The modern buyer journey is evolving at a rapid pace. Consumers are no longer restricted to their local stores and service providers. Today, your clients can easily find dozens of solutions to their problems online. …

There’s more to a logo than a handful of letters or graphics. As the ultimate visual representation of your brand, your logo is meaningful. It embodies the heart and spirit of your company and distills it into something that’s easy to understand and absorb. While most organisations understand how valuable…

It’s easy to over-simplify the definition of the term “brand.” Many companies refine branding down into the choice of a specific series of colors or the design of a particular logo. …

If you’re ready to make a mark on your target audience, then one of the first things you’ll need is a logo. As you know, there’s a lot more to your brand identity than a handful of visual assets. Your brand colors, the fonts you use, and even your logo…

A strategic #BrandNaming process is one of the most critical parts of your brand-building strategy. After all, your name isn’t just how people define your company; it’s also your opportunity to differentiate yourself from your competitors, develop an affinity with your target audience, and launch the initial steps of brand…

A brand isn’t just a great name or a compelling product portfolio. If you want any hope of succeeding in today’s competitive marketplace, then you’ll need to start by building genuine emotional connections with your audience. When you convince your customers to fall in love with what your business does…

When you first start building your business, one of the most crucial decisions you have to make is this: Who is going to be your target audience? Choosing the right target market is a complicated process. You’ll need to examine everything from where you want to sell your products, to…