Open in app

Sign In

Write

Sign In

Steve Harvey
Steve Harvey

185 Followers

Home

About

Jul 8, 2019

Know your niche: How to know if your niche is profitable

It’s getting increasingly difficult for companies to stand out in today’s cluttered marketplace. There are around 627,000 new organisations appearing in the world each year. That means that there’s a lot of competition out there — no matter what kind of industry you’re in. The good news? You don’t have…

Marketing

5 min read

Know your niche: How to know if your niche is profitable
Know your niche: How to know if your niche is profitable
Marketing

5 min read


Jun 10, 2019

#ChannelSurfing — How to create a channel strategy

What would a #ChannelStrategy do for your business? The modern buyer journey is evolving at a rapid pace. Consumers are no longer restricted to their local stores and service providers. Today, your clients can easily find dozens of solutions to their problems online. …

Marketing

5 min read

#ChannelSurfing — How to create a channel strategy
#ChannelSurfing — How to create a channel strategy
Marketing

5 min read


Jun 7, 2019

Launching a futuristic brand: Lessons from Virgin Galactic

Humans have always dreamed of exploring the galaxy. Ever since we looked up into the night sky and saw the twinkle of thousands of stars, we’ve wondered what it would feel like to explore those distant planets, and potentially uncover new signs of life. …

Virgin

5 min read

Launching a futuristic brand: Lessons from Virgin Galactic
Launching a futuristic brand: Lessons from Virgin Galactic
Virgin

5 min read


Jun 5, 2019

A stamp of strength: What is an emblem logo?

There’s more to a logo than a handful of letters or graphics. As the ultimate visual representation of your brand, your logo is meaningful. It embodies the heart and spirit of your company and distills it into something that’s easy to understand and absorb. While most organisations understand how valuable…

Logo Design

5 min read

A stamp of strength: What is an emblem logo?
A stamp of strength: What is an emblem logo?
Logo Design

5 min read


Jun 3, 2019

Sensory Branding: Is There More to Your Brand Than Meets the Eye?

It’s easy to over-simplify the definition of the term “brand.” Many companies refine branding down into the choice of a specific series of colors or the design of a particular logo. …

Branding

5 min read

Sensory Branding: Is There More to Your Brand Than Meets the Eye?
Sensory Branding: Is There More to Your Brand Than Meets the Eye?
Branding

5 min read


May 31, 2019

What is a brand mark? Incredible icons and sensational symbols

If you’re ready to make a mark on your target audience, then one of the first things you’ll need is a logo. As you know, there’s a lot more to your brand identity than a handful of visual assets. Your brand colors, the fonts you use, and even your logo…

Branding

5 min read

What is a brand mark? Incredible icons and sensational symbols
What is a brand mark? Incredible icons and sensational symbols
Branding

5 min read


May 24, 2019

The brand naming process: your guide to next-level naming

A strategic #BrandNaming process is one of the most critical parts of your brand-building strategy. After all, your name isn’t just how people define your company; it’s also your opportunity to differentiate yourself from your competitors, develop an affinity with your target audience, and launch the initial steps of brand…

Branding

5 min read

The brand naming process: your guide to next-level naming
The brand naming process: your guide to next-level naming
Branding

5 min read


May 22, 2019

Harnessing a brand essence statement with heart

A brand isn’t just a great name or a compelling product portfolio. If you want any hope of succeeding in today’s competitive marketplace, then you’ll need to start by building genuine emotional connections with your audience. When you convince your customers to fall in love with what your business does…

Marketing

5 min read

Harnessing a brand essence statement with heart
Harnessing a brand essence statement with heart
Marketing

5 min read


May 17, 2019

Vertical Marketing — Is it the Right Direction for your Brand?

When you first start building your business, one of the most crucial decisions you have to make is this: Who is going to be your target audience? Choosing the right target market is a complicated process. You’ll need to examine everything from where you want to sell your products, to…

Content Marketing

5 min read

Vertical Marketing — Is it the Right Direction for your Brand?
Vertical Marketing — Is it the Right Direction for your Brand?
Content Marketing

5 min read


Published in The Startup

·May 16, 2019

Sensory marketing tactics: How to give your ads some flavor

We’re living in a world where customers are overwhelmed by the number of advertising messages; they see every day. Promotions are everywhere you look, from the banners in the subway to the sales pitches in your email inbox. …

Marketing

5 min read

Sensory marketing tactics: How to give your ads some flavor
Sensory marketing tactics: How to give your ads some flavor
Marketing

5 min read

Steve Harvey

Steve Harvey

185 Followers

Co-owner of creative agency Fabrik Brands, London.

Following
  • Adam E. Badenhorst

    Adam E. Badenhorst

  • pascal fiedler

    pascal fiedler

  • Naimeo

    Naimeo

  • Radio Fidelity

    Radio Fidelity

  • William Baker

    William Baker

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech