Your target market

Occasionally I come across a quote or idea used in a business context, but quickly see the application to other important areas of life.

One concept, highlighted by a successful investor/entrepreneur, cautions that creating a product or service for everyone is the same as creating it for no one. Whether you’re creating a product for a market, or growing your social or business network, his advice is to: “cultivate the intense few rather than the trivial many.”

What a great reminder to manifest strong relationships with the few people with whom we share values, fierce loyalty, and who celebrate rather than tolerate us. This is an actionable upgrade from the boring, less-than useful truth: “You can’t please everyone.”

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