What Are Satellite Sites And Why Your Store Needs Them

What is a Satellite in the context of internet promotion? A satellite is a companion to a site or a complement to it. This is an optimized site of your or related subjects for promoting the main site for low-frequency requests, a site for intercepting your competitors’ search queries, an advertising platform for your products and services in related areas of your activity, and additional promotion of your brand.
Suppose that you already have a well-promoted site occupying tops of search engines, but each search engine has ten positions on the first page. You want to move your competitors a bit, but it cannot be done just by moving them to the second page of a search engine. That’s where satellite sites come in. An ideal variant of a competent promotion is to take first five or three positions with your own sites. Thus, it will not be difficult to calculate how much a company’s revenue can grow with such promotion.
However, such working pattern requires significant labor and money investments, but with the proper use of this scheme, all your work will be rewarded with calls and orders. By the way, displacement of competitors from leading positions is not the main function of a satellite site. A satellite site is perfect for collecting targeted traffic for low-frequency search queries or rare but commercial search phrases as well as for evaluating the demand for goods and services in the niche that you are going to perform in. In addition, your satellites can be targeted strictly at regions and collect regional traffic.
Of course, you cannot just throw away competing resources from the first page of a search engine, but you can dislodge them from high positions — for this, in fact, satellites are created. Ideally, satellites can be built up until, say, the entire first five on a search engine page will not consist of the main site and its satellites. In this case, it is easy to calculate that sales volumes of your product will increase drastically, and competitors, deprived of high positions, on the contrary, will sustain losses. However, the creation of such system requires very serious financial investments.
Let us give an example of using a satellite. For example, suppose you have a website and it’s related to a product called “Brand.” Optimization of texts on your site is carried out on a high-frequency key word “Brand”. You can create a satellite and optimize it on the request “Brand in the neighboring city”. It will be enough for a satellite site to get a high position in search engine rankings, as the regional competition for this low-frequency request will be much less, so you can easily gather visitors from this region who are interested in this proposal. Your satellite will act as a regional representative on the network.
So, now you understand that satellite sites can be perfectly used as the efficient tool for promotion of your store. If you haven’t set up satellites already, it’s time to do this to increase profits!
