Methods vs Message: Getting Clear on Your Goals
I’ve been having a tough time lately trying to figure out what direction to go with my coaching business that I’m building, or want to build is more accurate.
The problem is that I have a shit-ton of skills and knowledge, but it’s all over the fuckin’ place, like a sawed-off shotgun blast: guts and brains in the duct-work, so to speak.
So, what do I focus on? Methods vs Message
The problem, as I discovered in the last day or so, is that I’ve been confusing all the skills and methods that I have and could use to coach, with the message that I want to get across through coaching. So it’s a methods vs message thing.
For instance, I could teach self-development-awareness-success through my Golf is Life series, turning it into a series of videos, or in-person sessions on the golf course — which would be pretty fuckin’ cool, if you think about it: work AND golf at the same time!
Or, I could do a similar thing while teaching people how to make world-class BBQ! Again, work AND charred meat…can’t go wrong there!
But those are just methods by which I could help coach people on the topics of self-development-success, or awareness, or whatever. The important thing is what I’m coaching them on, not how I coach them, or the vehicle that I use to get them there. Those could be tailored to the client, or clients, depending on what their needs are or their interests.
What I’m really good at, okay, amazing at, is turning any situation, problem, opportunity, into a metaphor. Hell, Be a Hobbit, Save the Earth is a perfect example of it. In there, I’m basically coaching people on how to live a simpler, more Earth-friendly, sustainable life, and employing Tolkien’s Middle Earth and his lovable Hobbits as a metaphor by which to compare our lives, and a model by which we can live!
I see metaphors for life, EVERYWHERE, and I’d love nothing more than to use them to help people be happier, more focused, more successful, and more self-aware. So, keep an eye out. There’s much more to come on this, I promise. I’ll be refining my message in the next couple of weeks, figuring out how I can help you be more of all those things, and then I’m gonna unleash it on you, probably with a really special offer for all of my current readers.
See y’all tomorrow!
Steve Bivans is a life-mission & success coach, the author of the best-selling Be a Hobbit, Save the Earth: the Guide to Sustainable Shire Living, and is working on his second book, The End of Fear Itself. If you want to learn how to be happy and successful, contact Steve for a free consultation to see how he can help YOU! CONTACT STEVE