Donald Trump is a better storyteller than Ernest Hemingway

Feelings vs. facts and how they apply to the universal story of the underdog.

Steve Bryant
Mar 31, 2017 · 8 min read
As if to say: “Seriously?”

So we can graph this thing

If you’re given to reductive simplicity—or, if during a heated discussion at a bar, you were challenged by an incredulous friend to prove your absurd claim that Trump is a better storyteller than Hemingway—then you may find it useful to create a supporting exhibit by drawing the shapes of stories on a napkin.

In which we bounce back from selling dead baby shoes.
The curve is small because nobody likes a millennial who disrupts the baby shoe market.
The curve is large because everybody loves a rags-to-riches toddler wares baron.
As if to say: “Seriously?”

The greatest story ever sold

Donald Trump, it’s said, once wrote the world’s catchiest campaign slogan.

A three-act play in only four words

MAGA is a three-act play in only four words — five words, if you count the unspoken “you” at the story’s beginning.

“Make America Great Again”

Steve Bryant

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Storytelling weirdo at Article Group, a creative marketing agency with a delightful newsletter // Sign up!