Your Clients Are Killing Your Best Ideas, and That’s Your Fault

Getting client approval for your agency’s brilliant ideas isn’t an obstacle to doing your job. It’s your only job.

Steve Bryant
Jun 16 · 5 min read

We live in a time of great change.

That’s a lot of change.

That’s your fault.

Unless you truly understand your client’s business.

Which means your job is to be empathetic.

But if you get it right…

And so, here are six simple-sounding ways (that actually require a good bit of skill) to keep yourself on the same page as your client

Steve Bryant

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Storytelling weirdo at Article Group, a creative marketing agency with a delightful newsletter // Sign up! articlegroup.com