60-Second Book Brief: The Laws of Simplicity by John Maeda
John Maeda — who has held posts as the President at the prestigious Rhode Island School of Design, head of the MIT Media Lab, and current partner at legendary Silicon Valley venture capital firm KPCB — wrote the book The Laws Of Simplicity to help us understand how to make the complex understandable.
Here are the laws:
Law 1: Reduce. The simplest way to achieve simplicity is through thoughtful reduction.
Law 2: Organize. Organization makes a system of many appear fewer.
Law 3: Time. Savings in time feel like simplicity.
Law 4: Learn. Knowledge makes everything simpler.
Law 5: Differences. Simplicity and complexity need each other.
Law 6: Context. What lies in the periphery of simplicity is definitely no peripheral.
Law 7: Emotion. More emotions are better than less.
Law 8: Trust. In simplicity we trust.
Law 9: Failure. Some things can never be made simple.
Law 10: The One. Simplicity is about subtracting the obvious, and adding the meaningful.
Master these principles, and you’ll be on your way to designing something that people love and find meaning with.
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