The Good, The Bad, and The Ugly on iPhone 5c & 5s

It has been over 12 months since Apple announced a new version of their flagship product, the iPhone 5. Many analysts are estimating this version will be the first without Steve Jobs’ direct influence. Here is the good, the bad, and the ugly from yesterday’s iPhone Event.

The Good

  • Free iWork for iOS — All new iOS devices come with iWork for free. More users will create content using Apple’s file format. (i.e. .pages vs .docx) However, Apple could have made more progress by making the apps free on the App Store instead of requiring a new device purchase.
  • New Camera — The iPhone 5s includes a new 8 Megapixel camera, improved sensor, 2.2 aperture, and smarter flash. These features begin to blur the line between mobile phone and DLSR.
  • Touch ID — The iPhone 5s will also include an embedded fingerprint reader that allows users to unlock their phone and purchase apps without typing in their password. Nice touch. (No pun intended)

The Bad

  • No Preorder on iPhone 5s — The iPhone 5s is Apple’s flagship device and is targeted at a premium audience. However, the iPhone 5s will not be available for pre-order on September 13th. This will require premium customers to stand inline to receive the device on launch day. This is hardly a premium experience, especially when the consumer-level product, iPhone 5c, is available for pre-order on the 13th. Apple may want more lines in front of their stores on launch day, but they dropped the ball here.
  • iPhone 5c Pricing — Android has surpassed iOS in device shipments. Android’s latest surge has been attributed to their penetration to emerging markets, places like Africa and Asia, where contract subsidies are not available. The iPhone 5c was rumored to be the Apple’s answer to Android’s “free” or cheap phones. Free in this case is $0 with 2 year contract or $400 without contract. However, Apple announced the iPhone 5c will be $99 with contract or $549 without contract. A staggering difference from Android’s current non-contract options. Moreover, the $99 price point for the iPhone 5c causes confusion with the iPhone 5s only $100 dollars away. Apple missed an opportunity to make a run at Android’s device shipment numbers and should have released a free version of the iPhone 5c.
  • Disk Space & Moore’s Law — Moore’s Law states that computing hardware’s power will double every 18 months, thus dramatically reducing the cost of previous hardware. Disk space has shown a high correlation with with Moore’s Law. However, while disk space prices have dropped Apple has not updated the storage capacity for the $199 iPhone in over 3 years. Moore’s law means more profits for Apple.

The Ugly

  • iPhone 5c Cases — You be the judge.
  • iOS 7 Icons — After dramatic push-back from the design community, Apple has decided to press on with their new flat design approach. Only time will tell how users will respond.
  • Upper & Lowercase — iPhone 4S, iPhone5c, iPhone 5s. Apple has always been particular about the capitalization of their product names. Why the switch from capital letter S to lowercase? UPDATE — iDownloadBlog has the story about the switch.

Apple is going through some maturity problems without Steve Jobs, it’s clear they want to make some mistakes and fail fast. AAPL stock is down 6% today. What do you think will be the biggest failure Apple announced today? Will there be an Apple watch?

@stevederico me on twitter and let me know what you think.

Originally published at