Which prospects should I target — and how do I get to them?If you’ve read Douglas Adam’s brilliant Hitchhiker’s Guide to the Galaxy, you’ll know the answer to the meaning of life, the universe and…Jan 9, 2024Jan 9, 2024
Vera, Princess Di and a successful marketing storyI normally write about “ Selling at ‘C’ Level”. But today I’m writing about marketing a small retail business.Dec 4, 2023Dec 4, 2023
Fifty years on — the story of a Swindon Town fan up to our greatest dayFirst gameMar 12, 2019Mar 12, 2019
7 easy steps to create an effective customer focused value propositionValue propositions are notoriously difficult to craft, particularly in B2B. If you Google “value proposition” you’ll see a vast range of…Dec 2, 2016Dec 2, 2016