When you want to grow your business online, you have two options, either go out for search engine marketing or else search engine optimization. check below why you should go for SEO than SEM.
Search Engine Marketing:-
Search Engine marketing is the marketing method where you advertise online using different platforms like Google Ads, Facebook Ads, Linkedin Ads, Youtube Ads etc. Thus kind of Advertising cost you per click, impression or else even for a conversion in some platform apart from paying the digital agency which managing those advertisement online for you. So all in all, you will be remained up with either low profit or else can’t say much gains as the advertisement costs itself will be high due to heavy demand.
Search Engine Optimization:-
While Search Engine Optimization will help you to get free traffic to your website if optimized well. Companies like SEO company in bangalore can help you to reach top results using the latest updated information. Even though you may not see the traffic quickly in SEO, once if able to achieve the results, you can see a constant traffic where it is free unlike paid marketing where you need to pay for each click and hence in SEO, you only pay for the agency which is managing your SEO and no need to pay for the traffic which you are receiving organically from search engines.
Thus SEO has better and upper advantage than SEM and companies are going after it those who aiming for long-term business.