Steven RadoEntertain, Don’t Advertise. Why Consumer Brands Need to be Using GIFs in Their MarketingPeople hate ads, but people love GIFs.Sep 25, 2018Sep 25, 2018
Steven RadoinCheckmateThe only Chrome extension you’ll ever needI love Google Chrome extensions that help improve workflows and the web browsing experience, like Wappalyzer, Momentum, and Keep. That’s…Apr 7, 2017Apr 7, 2017
Steven RadoinCheckmateWhy Human Engagement Optimization (HEO) Will Be Important For 2017If you’re a marketer, you’ve probably been hearing it for a while now: SEO is dying. In a way, I think it’s true. At the least, it’s fair…Dec 5, 2016Dec 5, 2016
Steven RadoinCheckmateKey Takeaways from Inbound 2016: The State of Inbound MarketingWe’ve just wrapped up HubSpot’s Inbound 2016, and the events were fantastic. I’ve had the opportunity to talk shop with fellow marketers…Nov 11, 2016Nov 11, 2016
Steven RadoinCheckmateStop Serving Ads and Let Ads Serve Us: Artificial Intelligence in MarketingResearchers from the University of Cambridge and Stanford University have found that computers are able to determine our personality traits…Nov 11, 2016Nov 11, 2016
Steven RadoinCheckmateThe 3 Most Effective MailChimp Integrations for ShopifyWhether you manage a Shopify store for yourself or a client, you should be taking advantage of the various integrations that Shopify…Oct 10, 20161Oct 10, 20161