DIY GUIDE TO CREATING YOUR PERSONAL WEDDING SNAPCHAT FILTER
A month ago Snapchat released a new form of advertising — on-demand geofilters. The new on-demand geofilters let anyone pay Snapchat to create and distribute a custom filter in a specific area for a set time. Inspired by infinite possibility, I decided to take this a little further and personalise my friend’s wedding as a fantastic surprise they would not expect.
Here are a few examples from Snapchat themselves:
I wanted to see how quick and easy (and fun) it was to launch a custom filter. Here’s what the process was like:
Step 1 — Go to Snapchat’s On-Demand Geofilter Page
Go to the On-Demand Geofilters homepage and click “create now.” You will be prompted to log in using your Snapchat account. Important to note that this is currently only available in the USA, UK, and Canada but I’ll let you know as soon as it releases in more countries!
Step 2 — Create Your Design Or Download The Templates
Once you’re in, you’ll get the option to either upload your design or download a template. Considering this was my first time, I decided to start by downloading the templates. The templates look like this.
Step 3 — Design Your On-Demand Geofilter
After downloading and unzipping the file, you’ll be presented with a dozen Adobe Photoshop templates. Pick the one that suits your needs and start designing. Here’s what I came up with for my friends.
Step 4 — Upload your Design
Save as a PNG and upload the file on Snapchat’s On Demand Geofilter page. You’ll get a mock-up of what it will look like — here’s ours:
Step 5 — Wait For 5 Minutes
You’ll immediately get an email telling you that your credit card has been charged. Within 5 minutes, our geofilter was approved.
Geofilters cost a minimum $5, and total costs depend on two factors — time and area. Most weddings will cost around $20 for the whole event which is fantastic considering what a splash it will make on the guests.
Step 6 — Play
Our filter is now live. Here’s what it looks like in action. You can also follow the SnapMyWedding Snapchat account (https://www.snapchat.com/add/snapmywedding) to see the latest filters we design and amazing wedding photos.
Easy, simple, and fast. From start to finish the whole process took about an hour. You can also get analytics on how your filter performs, but it’s not immediately available. You have to wait until the next day to get analytics, and they look something like this. We had 35 uses of our filter within the first 24 hours, and the filter was seen by over 2,4000 users. Not bad.
So there you have it! If you want something super special for your special day, click here to get started!
To find out more about the super personalised process we take to make sure your perfect day is unforgettable, click here. Or simply click the button below to get 5 free filters designed by us to get you started!