I’m going to dare to be the first one to write a critical response to this piece.
I could do so from a philosophical background, quoting Socrates about the unexamined life not being worth living.
Or recount how I spent four years studying philosophy, creating no “value” for other people, while…
I think a lot of this comes from the history of Undercurrent, its various children, and other vaguely similar agencies such as IDEO and Idea Couture. What you have are design agencies who move slowly up the innovation ladder from products, to strategy, and then to the fundamentals of the organization itself.