Today, I’m thrilled to announce Easee and I have joined InVision.

A little over a year ago, I set out to build a simple prototyping tool to help designers in my team animate designs from Sketch and Photoshop. It was a huge learning curve for me, but what started as an experiment eventually turned into something bigger than I expected. Easee was born, and nine months later, I’m proud that it’s helped thousands of people worldwide to create beautiful web animations.

In that time, I somehow managed to keep Easee going by myself, while also holding down a full-time job…

Today, I’m excited to announce that Easee — the web animation tool I’ve been working on for the past several months — is now live and open for registration.

How it started

There were a lot of prototyping tools out there, but when it came to easily design beautiful animations for the web, they all fell short. Ironically, they were too big, had too many features, required you to code, and tried to solve every problem.

There’s no doubt that animating user interfaces is a rising trend. Risen enough that the emphasis is often put on the animation itself, rather than on improving the user experience through subtle and functional animation. Pasquale D’Silva gave some good advice in his talk at Web Direction South in 2013, including:

Good animation is invisible.
You shouldn’t notice that you’re looking at animation.

It’s great advice that we — the team behind Campaign Monitor’s email builder — have been trying to apply with a few principles in mind: animation must improve the usability, feel natural and subtle, and give feedback…