Discipline and The Luxury Business

Implementing the Plan

The luxury business is full of tough competitors. The smoke that the consumer sees is full of beauty, elegance, and grace. But behind closed doors decision makers are working hard to figure out how to keep the client interested and how to maintain the quality of the brand. This requires real discipline; a practice that keeps a true commitment of controlling prices—keeping it at a level where the product remains exclusive. Managing inventory—having the discipline to only release a small number of the collection at a time; and making a connection with the consumer on a personal level. This all requires discipline.