There Aren’t Any Guarantees

Only Opportunities

And that’s the way it should be. There are no guarantee that you’ll be successful. There’s no guarantee that you’ll make tons of money and build one of the most successful brands or businesses around the world.

There are only opportunities; and the beauty of having an opportunity is that you are provided with the chance to succeed or fail. The catch, though, is that there’s no one to tell you to go and start. There’s no one to tell you to go this way or that way. There’s no one to tell you that if you just go down to the tree and turn right there you will find your treasure. No, it’s all on you to figure it out.

And because there aren’t any guarantees, for some people, it’s frightening. To the point where they feel they can’t do it. For others it’s a waste time because, logically, it doesn’t make sense to invest so much only to not have any guarantees that it’ll work out in there favor. But for the few it’s liberating, because they understand that they get the opportunity to create their dreams.

The fact that there aren't any guarantees is actually our friend. It separates the believers from the non-believers—making the journey a little less crowded.