Why Clinton’s Slogans Failed (Hard)

Interesting. I liked the idea of using her opponents name, but not in that context — using “love” was a mistake given who she was up against. Perhaps if different versions of that slogan were pushed by the campaign regularly — something like “Facts Trump Fiction” — and maybe that could have been a good hashtag (perhaps her followers did do that, who knows) — that slogan would have been more effective.

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