Lazy Marketing — The Season’s Greetings eCard

Nick Richards on Flickr —

All year round your LinkedIn contacts have had a chance to say hello, start a conversation, build a relationship and maybe, even drum up some new business opportunities.

Instead, all you get is a Christmas message which is sent to everyone on their list, wishing you all the best and success for 2015.

It’s lazy marketing at it’s best.

I appreciate the message, I really do. But honestly, it’s a waste of your valuable marketing time.

Steven Sefton is a Web & Digital Director for Think Zap by day and pretty much the same at night. He loves business, marketing and reading. For more about Steven, subscribe to his blog here.

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