Pakistan’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

The economic reforms introduced by the Pakistani government during the review period (2009–2013) had a positive impact on the country’s GDP growth rate. This rate increased from 2.8% in 2009 to 6.1% in 2013; a trend that is expected to continue over the forecast period (2014–2018). The improved economic conditions are expected to positively impact the country’s cards and payments industry.

Pakistani payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 25.93%, and increasing from 9.2 million cards in circulation in 2009 to 23.1 million by the end of 2013. In terms of transaction value, payment cards valued PKR1.9 trillion (US$18.8 billion) in 2013, after registering a review-period CAGR of 24.37%.

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Executive Summary :

The report provides top-level market analysis, information and insights on Pakistan’s cards and payments industry, including:

• Current and forecast values for each category of Pakistan’s cards and payments industry, including debit cards, credit cards and prepaid cards

• Comprehensive analysis of the industry’s market attractiveness and future growth areas

• Analysis of various market drivers and regulations governing Pakistan’s cards and payments industry

• Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market

Scope :

• This report provides a comprehensive analysis of Pakistan’s cards and payments industry.

• It provides current values for Pakistan’s cards and payments industry for 2013, and forecast figures for 2018.

• It details the different economic, infrastructural and business drivers affecting Pakistan’s cards and payments industry.

• It outlines the current regulatory framework in the industry.

• It details the marketing strategies used by various banks and other institutions.

Key Highlights :

• Pakistani payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 25.93%, and increasing from 9.2 million cards in circulation in 2009 to 23.1 million by the end of 2013. In terms of transaction value, payment cards valued PKR1.9 trillion (US$18.8 billion) in 2013, after registering a review-period CAGR of 24.37%.

• The average transaction value (ATV) in Pakistan was US$93.0, which is the ninth-largest among the other Asia-Pacific countries. China recorded the highest ATV, with US$302.4, followed by Taiwan (US$251.1), Kazakhstan (US$199.7), Hong Kong (US$184.6), Singapore (US$148.5), Thailand (US$148.2), Malaysia (US$140.1) and Australia (US$98.9). Pakistan ranked fifteenth in terms of the card penetration rate compared to the other Asia-Pacific countries, with 0.12 cards per inhabitant.

Reason To Buy :

• Make strategic business decisions using top-level historic and forecast market data related to Pakistan’s cards and payments industry and each market within it.

• Understand the key market trends and growth opportunities within Pakistan’s cards and payments industry.

• Assess the competitive dynamics in Pakistan’s cards and payments industry.

• Gain insights in to the marketing strategies used for selling various card types in Pakistan.

• Gain insights into key regulations governing Pakistan’s cards and payments industry.