Pro’s and Con’s of Consumer engagement through Social Media
Mankind and idea of socializing have been an inevitable part of humans day to day life since ancient days. The introduction of new social media such as facebook, Instagram and Twitter has revolutionized the way of communication and socializing in recent times. In today's time, people are so engrossed in social media sites that even companies have started using social media as a medium to target the population to buy products. As the idea of online shopping is at peak the people have started using these sites extensively for marketing purposes. In this competitive world of marketing, consumer engagement through social media has become one of the major concerns of these online marketing experts. Most of the time the business owners face many problems while communicating through these portals as they are not well-versed with the techniques used whereas there are few others who use these portals as they know in these fast-changing era their company is going to benefit from the same. There are many advantages and disadvantages of engaging customers through social media, such as:
Pro’s of consumer engagement through Social Media
Promotion: As we can see, whether its Facebook or Instagram it shows many advertisements regarding our favorite brand or about any product that we are planning to buy. We can even see many small businesses that want to reach to the customers but could not afford expensive television commercials or prints for them Social Media works as a boon which can act as one among the most effective way of promoting their product at low cost and allow their product to enter the market in a most effective way. These portals also help the persons to interact directly with the owners so that they can also make the consumers aware of the benefits of their products.
Loyalty: The engagement of the consumers through social media is direct and thus the dealers can track the feelings of the consumers gain feedbacks and make their product better for good consumer reviews. This portal can also help the dealers to solve the complaints of the consumer in an effective manner. It will also help the companies to understand the consumer engagements and see the growth of the company and thus can analyze that is their product reaching to the target audience or not.
Consumer engagement: The online portals has led to direct communication with the consumers which will help the company to get direct feedback from the consumers which will help the company to improve their product and utilize the opportunity to produce better goods.
Con’s of social engagement through social media
Higher risk rate: As these advertisements reach to a large set of the diverse population there is a great risk of hurting peoples sentiments and beliefs as most of the adds are shown with the comparison of the privileged and the marginalized ones such as fair vs dark complexion, bald vs hairy and other such ideal norms set by the society that set a stereotype in the society.
Changing trends: Due to increasing competition in the world many sites and up-gradations come into the market every now and then. The one who utilizes these opportunities gets benefitted at a larger scale.
Social media is not only one portal which is being used for the growth of the business. Many online businesses are also blooming with time with the wide usage of the internet. One can sell and buy products such as textiles, household products, even one can opt for online courses or seek online help for their projects and assignments which is aiming to make our lives easy.
