Document Everything

Seth Fowler at Sneaker Con Toronto.

Be like Seth, document everything. If you have anything valuable to show, turn on a camera and record. You can make unlimited amounts of content if you really wanted to.

My brand doesn’t revolve around sneakers or fashion, yet I still attended Sneakercon. Why? Because I knew there would be a lot of opportunities for content I could create there. I also knew this was the first Sneakercon in Canada and there would be a lot of hype surrounding this event. I knew I could meet some very influential people and I could help them out.

I took pictures of almost every single YouTuber who attended the convention and e-mailed them all the photos I took of them. Two creators (Yeezy Busta and Sneaker Talk) have already posted my photos on my Instagram. Just think about that.