Channeling the Cloud

Steve Ohanians
Oct 6, 2012 · 2 min read

The cloud is hot. Everyone from enterprises and vendors to integrators and service providers are developing and deploying cloud services. But many are leaving a key player out of the mix — the channel. You know, the people that sell, install, and maintain IT, and directly interface with the customer.

If you’re selling cloud services, you may be missing out on a huge opportunity. And you won’t want to wait too long to get into the game. We’re starting to see movement in this area. Avnet has launched Avnet Cloud Solutions. IBM is now driving SaaS sales through its channel partners. And the newly updated Cisco Partner Program now includes managed services and outsourcing programs for the channel. How are you using the channel to build your cloud advantage?


We just collaborated with model developer WaveLength Market Analytics to create a tool that can help you make it happen. The Enterprise Cloud Services Revenue Opportunity Calculator is a great way to get channel partners excited about your opportunity. It’s easy to use and utterly compelling. And there’s nothing more compelling than clear bottom-line benefit.

Originally published at WebEnertia | Blog.

Written by

Co-founder & Director of Digital Strategy at WebEnertia, Inc.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade