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Steve Olson

Steve Olson

50,000 Heck*ng Facebook Ad Variants?!

or, Demystifying the brute force Facebook digital political ad campaign.

Feb 11, 2019

50,000 Heck*ng Facebook Ad Variants?!

Feb 11, 2019

Steve Olson

We need to talk about political campaign logos.

Over my 19 years in professional political campaigning, a lot of things have bothered me. But as we’re just embarking on season of…

Jan 13, 2019

We need to talk about political campaign logos.

Jan 13, 2019

Steve Olson

You Don’t Understand How Campaigns Work.

Or, “You’re Doing It Wong: The Josh Kalla and David Broockman Story”

Sep 27, 2017

You Don’t Understand How Campaigns Work.

Sep 27, 2017

Steve Olson
in
Online Politics

3 things that stink about the House GOP Obamacare ad buy (and why it’s still smart).

Roll Call reported on Friday that the American Action Network is dropping $1.4 million in advertising support for the House GOP…

Jan 15, 2017

3 things that stink about the House GOP Obamacare ad buy (and why it’s still smart).

Jan 15, 2017

Steve Olson

The Most Underreported Story of the 2016 Iowa Caucuses: The Pork Tenderloin Sandwich

Clarify Agency Presents: The Edible Primary

Feb 1, 2016

The Most Underreported Story of the 2016 Iowa Caucuses: The Pork Tenderloin Sandwich

Feb 1, 2016

Steve Olson

Yesterday’s Campaigns Today: GOP Lags Behind Dems in Presidential Digital Independent Expenditures

Is 2016 Finally Going to be the “Television Election”?

Jan 26, 2016

Yesterday’s Campaigns Today: GOP Lags Behind Dems in Presidential Digital Independent Expenditures

Jan 26, 2016

Steve Olson
in
Online Politics

How You’ll Know When the “Facebook Election” Happens.

TL;DR: When sentiment predicts votes as well as polls.

Nov 9, 2014

How You’ll Know When the “Facebook Election” Happens.

Nov 9, 2014

Steve Olson
in
Online Politics

Five Tips for reporters covering today’s election results and digital campaigns

You probably already know this, but just in case…

Nov 4, 2014

Five Tips for reporters covering today’s election results and digital campaigns

Nov 4, 2014

Steve Olson
in
Online Politics

DCCC, I’m pleading with you.

I tweeted you, forwarded your emails to our industry lists, and now I’M BEGGING YOU, to start treating your subscribers with some respect.

Sep 30, 2014

DCCC, I’m pleading with you.

Sep 30, 2014

Steve Olson
in
Online Politics

Democratic Digital Advantage? Not in Terms of Spending: McConnell vs. Grimes edition

Democrats are widely assumed to be leading in the digital space, so one could be forgiven for assuming that they are setting the pace in…

Aug 11, 2014

Democratic Digital Advantage? Not in Terms of Spending: McConnell vs. Grimes edition

Aug 11, 2014

Steve Olson

Steve Olson

digital ad & email strategist; Frmr: @dccc @ppfa @trilogyint @DSPolitical; wannabe political scientist; whiskey lover; cephalopod obsessed; minnesotan. he/him

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