Steve Olson50,000 Heck*ng Facebook Ad Variants?!or, Demystifying the brute force Facebook digital political ad campaign.Feb 11, 20191Feb 11, 20191
Steve OlsonWe need to talk about political campaign logos.Over my 19 years in professional political campaigning, a lot of things have bothered me. But as we’re just embarking on season of…Jan 13, 20191Jan 13, 20191
Steve OlsonYou Don’t Understand How Campaigns Work.Or, “You’re Doing It Wong: The Josh Kalla and David Broockman Story”Sep 27, 2017Sep 27, 2017
Steve OlsoninOnline Politics3 things that stink about the House GOP Obamacare ad buy (and why it’s still smart).Roll Call reported on Friday that the American Action Network is dropping $1.4 million in advertising support for the House GOP…Jan 15, 2017Jan 15, 2017
Steve OlsonThe Most Underreported Story of the 2016 Iowa Caucuses: The Pork Tenderloin SandwichClarify Agency Presents: The Edible PrimaryFeb 1, 2016Feb 1, 2016
Steve OlsonYesterday’s Campaigns Today: GOP Lags Behind Dems in Presidential Digital Independent ExpendituresIs 2016 Finally Going to be the “Television Election”?Jan 26, 20162Jan 26, 20162
Steve OlsoninOnline PoliticsHow You’ll Know When the “Facebook Election” Happens.TL;DR: When sentiment predicts votes as well as polls.Nov 9, 2014Nov 9, 2014
Steve OlsoninOnline PoliticsFive Tips for reporters covering today’s election results and digital campaignsYou probably already know this, but just in case…Nov 4, 2014Nov 4, 2014
Steve OlsoninOnline PoliticsDCCC, I’m pleading with you.I tweeted you, forwarded your emails to our industry lists, and now I’M BEGGING YOU, to start treating your subscribers with some respect.Sep 30, 20142Sep 30, 20142
Steve OlsoninOnline PoliticsDemocratic Digital Advantage? Not in Terms of Spending: McConnell vs. Grimes editionDemocrats are widely assumed to be leading in the digital space, so one could be forgiven for assuming that they are setting the pace in…Aug 11, 2014Aug 11, 2014