Steve RobinsoninPacific ContentWhen one podcast isn’t enough: a Q&A with Shannon Murphy, Head of Strategic Content at JefferiesAmidst a global pandemic, Jefferies doubled down on podcasts to engage their partners and prospective clients.Dec 17, 2020Dec 17, 2020
Steve RobinsoninPacific ContentA conversation with Atlassian Editorial Director and B2B Content Marketer of the Year John VilleI asked John about the success of Teamistry and how podcasting fits into Atlassian’s overarching marketing strategyNov 5, 2020Nov 5, 2020
Steve RobinsoninPacific ContentBring Back Bronco host Sonari Glinton on making a branded podcastThe veteran radio journalist and former NPR correspondent reflects on his first branded projectOct 29, 2020Oct 29, 2020
Steve RobinsoninPacific ContentHow Macmillan and Apple partnered to create an ‘enhanced listening experience’ for Driving the…The two companies produced an Apple Music playlist and an interactive travel guide on Apple Maps to compliment the podcastOct 15, 2020Oct 15, 2020
Steve RobinsoninPacific ContentHow Rogers internally promoted its new podcast to its 25,000+ employeesA Q&A with Rogers’ Elisa BarbaroOct 9, 2020Oct 9, 2020
Steve RobinsoninPacific ContentHow to find and book guests for your podcastA quick introductory lesson in chase producingAug 27, 2020Aug 27, 2020
Steve RobinsoninPacific ContentPodcast Award Programs for Branded PodcastsA running list of where you can nominate your branded podcastAug 20, 2020Aug 20, 2020
Steve RobinsoninPacific ContentHow to direct a podcast hostA Q&A with Andy Sheppard, showrunner and sound designer at Pacific ContentAug 6, 2020Aug 6, 2020
Steve RobinsoninPacific ContentWhy Your Podcast Needs a Show BibleFailing to plan is planning to fail, as the old adage goes.Jul 30, 20201Jul 30, 20201
Steve RobinsonPod Club vol. 1: The Score: Bank Robber Diaries and the art of sound designDan Leone and Ben Adair of Western Sound in LA explain how they made their hit true-crime series sound so good.Jul 23, 2020Jul 23, 2020