11 Best Etsy SEO Tools To Boost Your Shop’s Visibility in 2024
Last Updated on: February 6, 2024
In today’s article, I will share the best Etsy SEO tools to increase your shop’s visibility. So, grab a cup of coffee, and let’s dive in!
1. SEMRush: The SEO Heavyweight
SEMRush is like the seasoned, worldly-wise professor of the SEO world. It’s not specifically tailored for Etsy, but its wealth of features can be incredibly useful for understanding broader market trends and keyword insights. Imagine peering into what the entire internet is searching for and then applying those insights to your Etsy shop. It’s like having a crystal ball that tells you what your potential customers might look for next. With its plethora of tools and data, SEMRush can feel a bit overwhelming at first, but once you get the hang of it, it’s like having an SEO oracle by your side.
- Features: Comprehensive SEO toolkit, including keyword research, site audit, competitor analysis, backlink tracking, and more.
- Pricing: Pro Plan starts at $119.95/month; Guru Plan at $229.95/month; Business Plan at $449.95/month. Offers a free trial with limited features.
- Best For: Etsy sellers looking to dive deep into SEO beyond Etsy-specific insights, ideal for understanding broader market trends and applying them to Etsy.
2. EtsyHunt: The Budget-Friendly Giant
If you’re watching your pennies (who isn’t?), this tool is a godsend. It’s like having a wise old owl perched in your shop, offering insights into the vast world of Etsy products. What I love about EtsyHunt is its similar keyword feature. It’s like having a little helper whispering in your ear about which keywords are hot and which are not. Plus, with a database of over 51 million listings, you’re getting a lot of bang for your buck!
- Features: Largest database of Etsy products, keyword research, Amazon Handmade product search, shop optimization.
- Pricing: Free plan with limited access; Basic plan at $9.99/month; Pro plan at $19.99/month.
- Best For: Budget-friendly option with a variety of features.
3. Alura: The Premium All-Rounder
Alura is like that cool, savvy friend who knows a bit about everything. It’s a bit pricier but for a good reason. With features like a Chrome Extension for product ideas, Keyword Finder, and Shop Analyzer, it’s pretty much an Etsy Swiss Army knife. The unique Email Sender feature is the cherry on top, letting you personalize your communication with customers. It’s a bit like having your own marketing guru in your pocket!
- Features: Chrome extension, keyword finder, shop analyzer, email marketing service.
- Pricing: Free plan with limited searches; Starter plan at $29.99/month; Professional plan at $49.99/month.
- Best For: Comprehensive features, including a unique email sender tool.
4. Sale Samurai: The Keyword Ninja
Sale Samurai is your go-to for keyword research. It’s like having a ninja in your team, sneaking around to find you the best keywords. The tool’s standout feature is its ability to generate many useful keywords, making it perfect for brainstorming new product ideas. Plus, its Chrome extension is like having a spy who can estimate keyword search volumes right in your browser.
- Features: Keyword research, listing insights, Chrome extension, print-on-demand product uploader.
- Pricing: 3-day free trial; $9.99/month or $8.3/month paid yearly.
- Best For: Strong keyword research and suggestion capabilities.
5. eRank: The Affordable Analyst
eRank is like that no-nonsense friend who tells it like it is, without making you break the bank. It offers a range of features, from keyword exploration to listing optimization, all at a price that won’t make your wallet cry. It’s perfect for Etsy sellers who want a straightforward, affordable tool to help them climb the Etsy search rankings.
- Features: Keyword explorer, listing grading, optimization recommendations.
- Pricing: Free plan with limited access; Basic plan at $5.99/month; Pro plan at $9.99/month.
- Best For: Affordable pricing with a range of features.
6. Everbee: The Insightful Observer
Everbee is like having a detective on your team, especially with its Chrome extension that provides sales estimates directly on Etsy listings. It’s great for spotting those winning product ideas. The only catch? Its search limit on the Pro plan can be a bit restrictive, so if you’re a heavy researcher, you might need to consider its Growth Plan.
- Features: Chrome extension for sales estimation, listing idea saving.
- Pricing: Hobby Plan (Free, limited); Pro Plan at $7.99/month; Growth Plan at $29.99/month.
- Best For: Sales estimation and spotting winning product ideas.
7. Crest: The Shop Whisperer
Crest is more focused on analyzing your shop rather than spying on others. It’s like having a personal coach for your Etsy shop, offering insights into your sales trends and customer locations. The video maker feature is a fun bonus, letting you create cool transitions and effects for your product photos. It’s a bit like having your own creative director!
- Features: Shop data analytics, listing optimization, video maker.
- Pricing: $12.99/month, no free trial.
- Best For: Managing and analyzing your own shop’s data.
8. Marmalead: The Original Guru
Marmalead has been around the block and knows a thing or two about Etsy SEO. It’s like that experienced mentor who’s seen it all. While it’s had its ups and downs, it remains a solid choice for many sellers. Its listing optimization tool is particularly handy, giving targeted feedback to spruce up your titles, tags, and descriptions.
- Features: Listing optimization, keyword research, pricing guidance, and market trend analysis.
- Pricing: Entrepreneur Plan at $19/month; includes a 14-day free trial.
- Best For: Etsy sellers seeking a user-friendly tool for enhancing listing quality and understanding market trends.
9. MakerWords: The Niche Explorer
MakerWords is like that indie musician who knows exactly how to hit the right notes in a niche market. It’s particularly great if you’re looking to understand search volumes on both Etsy and Amazon. While it might not have all the bells and whistles of some other tools, its focused approach can be just what you need if you’re targeting a specific audience or product category.
- Features: Focused on search volume estimation for both Etsy and Amazon, niche market insights.
- Pricing: Free version available; Premium version pricing not publicly listed, requires sign-up for details.
- Best For: Sellers targeting specific niches or operating on both Etsy and Amazon, looking for simple, direct insights into customer search behavior.
10. Keyword Tool Dominator: The Quick-Witted Scout
Keyword Tool Dominator is like that quick-thinking scout, always ready with a list of suggestions and ideas. It’s not just for Etsy; this tool also covers other platforms like YouTube, Google, and Amazon. Its strength lies in generating a wide range of tags and keywords, along with relevancy and search volume data. It’s a bit like having a brainstorming buddy who’s always full of ideas.
- Features: Tag and keyword generation, showing relevancy and search volume. Covers multiple platforms including Etsy, Amazon, YouTube, and Google.
- Pricing: One-time purchase of $49.99 for the Etsy Keyword Tool.
- Best For: Etsy sellers who want a straightforward, one-time purchase tool for generating a wide range of keyword and tag ideas across various platforms.
11. Keysearch: The Data Detective
Keysearch is like a detective who loves digging into data. It offers a detailed look at keyword research, including volume, trend, and difficulty scores. While it’s not the cheapest option and might be a bit heavy on the data side for some, its depth of analysis can be invaluable for those looking to get a more nuanced understanding of their market.
- Features: In-depth keyword research tool with data on volume, trend, and difficulty scores. Also offers competitor analysis and backlink checker.
- Pricing: Starter Plan at $17/month; Pro Plan at $34/month. Offers a free trial.
- Best For: Sellers who need detailed keyword analysis and are comfortable navigating more complex data. Great for those looking to get a nuanced understanding of their market.
Conclusion
Choosing the right tool will depend on your specific needs, budget, and how deep you want to go into SEO.
The key is to consider what areas of your Etsy shop need the most help. Is it keyword research, product ideas, or understanding your competition better? Once you’ve figured that out, picking the right tool becomes much easier.
And hey, most of these tools offer free trials or plans, so why not test a few and see which one gel with your shop’s vibe? After all, in the colorful world of Etsy, one size definitely does not fit all. So go ahead, give these tools a whirl, and watch your Etsy shop flourish.
