Apple’s announcement of “Apple Silicon” is important for many reasons. Delivering on such an undertaking is the result of remarkable product engineering. An annotated thread…

Image for post
Image for post
Macs with Apple Silicon (from WWDC 2020 keynote)

Amidst all the details, installing pre-release, and commentary (including my own) I want to take a moment to reflect on #WWDC putting it in context of the past two decades. Quite simply, what we’re seeing is some of the most remarkable product engineering over time in history. 1/

Image for post
Image for post

2/ It is easy to get wrapped up in debates about specifics, excited by tweaks or surprises, even an occasional scandal, or to wonder about the quality (is this is a good beta?). …

This is an annotated twitter thread. Throughout I have added some additional context based on the discussion including: the rationality of ecosystem actors, ecosystem optimization, most favored nation status, and what’s a fair “take.”

Debate/discussion/rants about app stores (or perhaps The App Store) have rapidly polarized to the point where it seems difficult to have a rational discussion. Even trying to discuss is viewed as a defense. A discussion without defending. The situations are similar, really. 1/

I would defend the value app stores brings, especially based on my experience detailed here. …

This is an annotated twitter thread.

Image for post
Image for post

Trade Adviser Warned White House in January of Risks of a Pandemic // This is all crazy craze stuff. BUT there is a valuable BigCo lesson. Leaders in any org are viewed through their “high order bits” no matter the issue. 1/9

Image for post
Image for post
Excerpt from NY Times story.

2/ Over time everyone develops a “high order bit” for how they view any new development. In software/biz it might be specific tech principles, org philosophies, pricing, positioning, competitors, etc..

People react to new inputs calling on or context of high order bits.

3/ Challenges arise when trying to drive action in crisis (versus just new data). In crisis, an org’s immediate reaction is almost always “what crisis?” …


Steven Sinofsky

a16z • Box • Tanium • Product Hunt • Everlaw • ॐ • 🙏

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store