Steve Trahanas — Ways to Improve Your Digital Marketing Skills

In this present day and age, one of the most valuable skills that you can have is that of digital marketing. Seeing as the world seems to be rapidly migrating online, having the skills that businesses and individuals need to gain visibility would make you a valuable asset.

If you already happen to work in the digital marketing space, then luckily, you’re already on the right path. However, there are new developments in the digital marketing space every day, so staying up-to-date is a must.

Stay Updated With SEO

When it comes to digital marketing, SEO is one of the most important things that you can master. Steve Trahanas says skills are quickly becoming hot commodities because of what they can do to create visibility for brands.

Keyword Research: One of the fundamentals of SEO is keyword research. If you don’t know much about keywords, they make it possible for people to discover you online. When you use any search engine whether Google or Yahoo, you likely type in a word or phrase in hopes of finding information on that particular topic. With that being said, when you’re doing keyword research, your goal is to get in the mind of the consumer and choose keywords based on what they’d be searching for. Google Keyword Planner is one of many tools perfect for helping you carry out this task.

Know How to Research

One of the fundamentals of digital marketing is research. Without it, you can’t effectively target your audiences or speak to them in a language that they understand. To do research, Steve Trahanas should have access to a range of resources and be good at navigating your way around online as you can find a lot of information there.

Understand Analytics

Another important aspect of digital marketing that you should have basic knowledge on is analytics. There is no use in collecting data, doing research and carrying out endless activities if you have no idea what to do with your findings. Analytics are so important as they give you an indication of how you’re performing and what areas need improvement.

With that being said, you don’t necessarily have to become a professional, but you should understand how analyses works and how to interpret results. You should be able to assess the effectiveness of digital marketing campaigns, follow emerging trends, and compile target lists for email marketing.

Get Good at Content Writing

As with analytics, even if you won’t be doing content writing, knowing the basics of good writing puts you miles ahead. Millions of people are online right now looking for content, and it’s unlikely that they’re looking for how-to articles that they’ve read millions of times over. If you need insight into what makes good content, see a few tips below.

Write Often: Writing often is a surefire way of improving your skills. Commit to writing at least once a week and explore a range of different genres whether it be an informal article, press release, or short story. The more you write and edit your work, the better you’ll get at it.

Observe Competitors: If you want to know what good content looks like, pay attention to what is being shared. See what competitors are posting and what presently happens to be going viral. This should give you an indication of what your audience likes and how you can put a personal spin on such content.

Study Your Audience: When you’re writing content, another strategy to improve the quality of it is to visualize and write as though you’re doing so for a single person in your target audience. Think about what they want to know as well as the type of information they’d be interested in seeing while you write.

Be a Better Salesperson

Getting better at selling is another way to improve your digital marketing skills, this is because although subtly, this is a lot of what you’re doing online though primarily through content. To improve your sales skills, learn to put yourself in other people’s shoes and connect on a human level. Communicating with people and making connections based on values, beliefs and mutual interests also go a long way.