The boring candidate always loses
Of course there are always other factors involved. The economy, incumbency, fundraising, terrorism, etc. etc. But there’s one rock-solid consistency that not that many people seem to acknowledge.
At least since Reagan, the exciting/interesting/inspiring person always wins.
Reagan v Carter
Reagan v Mondale
Bush v Dukakis (this is the only one that doesn’t totally fit the mold, but both candidates were pretty dull, and Dukakis out-gaffed Bush)
Clinton v Bush
Clinton v Dole
W v Gore
W v Kerry
Obama v McCain
Obama v Romney
Trump v Clinton
Boring fails every single time. The more engaging person always wins. It’s not right and it’s not fair, but it’s reality.
Maybe we should have seen this coming.