Stephen ZakurB2B Wins #26: The problem with enterprise searchThe tech is promising, but tech isn’t the problemMar 11Mar 11
Stephen ZakurB2B Wins #10: Google is dead. Long live Google.The first time I used ChatGPT, I did a search. Why did I do a search? I don’t know. It probably has something to do with all the searches I…Dec 23, 2022Dec 23, 2022
Stephen ZakurB2B Wins #8: B2B Buyers in 2023Way back in October, it does seem like a lifetime ago now that we’re swirling into December, I shared some of the prognostications that…Dec 13, 2022Dec 13, 2022
Stephen ZakurB2B Wins #2: Failure is an optionNobody seeks failure but don’t underestimate the value of failure.Nov 14, 2022Nov 14, 2022
Stephen ZakurAre you wasting 58% of your Martech budget?58% Really? That seems high…and yet it rings true.Oct 27, 20221Oct 27, 20221
Stephen ZakurWhen will B2B events return? 1 yr+ is the answer.I created a video for SoloSegment’s homepage back in April thinking that it wouldn’t age well. It was about the fact that B2B marketers…Jul 30, 2020Jul 30, 2020
Stephen ZakurIt’s the end of the world as we know it (for B2B Marketing)End of the world. Hyperbole? Probably. But B2B Marketing does feel a bit broken right now.Apr 16, 2020Apr 16, 2020
Stephen ZakurMarketing and MarTech: What’s your approach?A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question…Feb 17, 2020Feb 17, 2020
Stephen ZakurFour things that prevent marketing teams from getting the most from AIWhy is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t…Jul 29, 2019Jul 29, 2019