Publishers have little choice but to agree, as they’ve become more and more dependent on the traffic that Facebook sends their way. As a result, they will share their advertising income with Facebook and will gradually lose their own relationship with readers. And once Facebook users are used to consuming news on the platform itself, Facebook can start producing its own content (just like other platforms do when their market share is big enough, hi Netflix!), making publishers obsolete.
Selling ads is a short-term strategy. Here’s why subscriptions are the future of journalism
Ernst-Jan Pfauth

Bloody interesting, and I’m sure bloody Anthony Eales would bloody agree!

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