Answer to: What is Market Intelligence?

What is Market Intelligence? Let’s keep this quick and easy, outline style! If you can fill in the information from this outline, you’ll have a tremendous amount of Market Intelligence. I’ve also provided links to relevant articles that I’ve written.


  • Voice of Customer (Read More)
  • Purchasing Habits
  • Preferences
  • Needs
  • Challenges
  • Demographics & Psychographics (Customer Personas)
  • Answer to: Why are they buying your products / services, etc.


  • Voice of Prospects (Read More)
  • Purchasing Habits
  • Preferences
  • Needs, Challenges
  • Demographics & Psychographics (Customer Personas)
  • Answer to: Why aren’t they buying your products / services etc.

Competitive Intelligence (Read More — Using Open Source Intelligence to Analyze the Competition)

  • Who are your top competitors?
  • Communications Intelligence — gathering and analyzing publicly available marketing, communications, and sales resources
  • Technical Intelligence — gathering and analyzing of publicly available technical and product information
  • Financial Intelligence — information gathered from analysis of publicly available financial history
  • Human Intelligence — gathered from a person on the ground (sales, field marketing, etc)

Risk — A Simple PEST analysis should help

  • Political — Risk that political decisions, events, or conditions will impact the profitability of a business or value of an economic action
  • Economic — Risk that macroeconomic conditions such as exchange rates, government regulation, or political stability will impact an investment or business entity
  • Social — demographic and cultural aspects of the company’s market
  • Technological — technology issues that impact delivery of product or service to the market



I hope this helps. Let me know if you have any questions. Feel free to tag me in a comment or connect with me via social media.

Stewart Swayze


Originally published at on October 12, 2016.