Why Do You Need a CRM for your Event
2019 Eventbrite Pulse Survey, has found out that 65% of the questioned creators see reaching new attendees as one of the greatest challenges lately. The growing competition for attendees is admitted as the factor having the biggest impact on event sphere in 2019 by almost 40% of the respondents. So the growing competition increases the cost of a single customer gaining, making it much more difficult to involve him and retain. Since the attendees are those who pay the bills, driving them is the major concern of event creators.
If you deal with event management and organizing and are worried about the same questions, it’s high time to consider a Customer Relationship Management system for your business in case you have not got acquainted or used it yet.
CRM is Customer Relationship Management, so obviously it helps to manage customer relationship and actually all the info related to it. Such software allows gathering precious analytics, identify attendee trends, have real-time insights into event performance metrics and track audience engagement.
Tackling challenges with CRM solutions
As it’s already mentioned above, for your business to thrive, you should keep expanding and improving your net, bringing in the new customers. Though at present the task gets progressively harder, CRM software development and implementation are able to help you cope with multiple challenges. So why use a CRM tool? It’ll help you with:
Manual work elimination
The foremost advantage of a CRM system is that it allows automating manual tasks and operations, especially if it is integrated with the accounting software. In such a case it automates business development and increases your «speed to cash». With a CRM Software, you get the opportunity to administer and manage leads better, reach your clients quicker, automate and personalize marketing.
Event’s lead performance measurement
With a CRM integrated with the accounting software you can fine-tune the lead management procedures, so that you can indicate the definitions of lead statuses and lifecycle stages (New/ Attempting Contact/Converted/ Qualified/ Disqualified, etc.) It can provide you with insight on how many qualified leads your team brought, how many sales were made, how many of the leads convert to opportunities and how many of them become customers. So you can get better visibility of the leads’ progression.
Your Event’s Performance Evaluation
The key event performance indicator is the amount of opportunity value and revenue value which the event has generated or influenced. After your leads are converted into opportunities, you’ll be able to see how the opportunities worked in course of or as a result of the event held, you can even estimate how the event facilitated closing certain deals.
Stfalcon first-hand experience with Event management and CRM software
For already more than 8 years, Stfalcon sponsors and cooperates with the Fwdays — IT conferences conducted in Ukraine for programmers, project managers, CEOs, CTOs and all the specialists related to the IT world. Since 2010, there have been more than 35 large-scale conferences, useful master-classes, and workshops, as well as webinars, hosting 30 to 800 guests each, the total number of the visitors has already exceeded 7,000 participants.
The purpose of Fwdays service is to inform the interested users about the upcoming events and provide them with an opportunity to purchase tickets online. All the events held by the company are at high-level great attention is paid to quality in all that is done, that’s where Stfalcon can get acquainted with the event management challenges first-hand since we have developed the website and the corporate style of the Fwdays organization from the day of its foundation.
Another opportunity of our team to personally get in touch with the challenges of ticket distribution is the project, where our team got the task to create a CRM system, which would, in fact, become a unified CRM platform for selling tickets for various kinds of events.
So we can assure you than a CRM system is useful to solve such tasks as:
- event creation and management;
- tickets administration;
- managing sales;
- reports preparation of various kinds;
- integration with external systems;
- payment services among them.
Such software can be a great finding for:
- Event organizers;
- Concert venues;
- Cinemas and theaters.
A CRM system, developed by our company, for instance, allows the event organizer not only to set up an event but to completely go through all the stages of its arrangement from the creation to entry supervision and sales reports generating.
Possibilities opened with the data captured from the CRM system
No matter what type of a CRM tool you choose, it allows you to start creation of a thorough database, containing every person or entity, which has networked with your events or business any time ever. It is attained through importing past and current attendees details, email lists of your site registered users and other databases of your clients and prospects.
As soon as you get all this information in a single place, data can be segmented and specific attendees’ categories created for targeting:
- invitations for events;
- personalized marketing campaigns;
- price cuts, special offers or upsells;
- follow-ups after the events held;
- surveys and requests for feedback.
Tracking the interactions with the audience, you’ll get a clear picture of your relationships with customers and how they develop. Additionally, you’ll get insight into per-customer returns, event non-attenders, clients’ localities, feedbacks and more.
Utilizing a CRM system, will move your event business to a new level, help it advance, improve your customer relationships and bring more professionalism and expertise into your operational procedures.
Originally published in Stfalcon.com.