There is another explanation for why consumers might avoid GMO products that doesn’t imply face-palm ignorance and stupidity: they don’t like the way that the process of moving these products into the food stream has been managed — a process that serves corporate interests more effectively than those of consumers — and they don’t want to reward the corporations whose interests have been served by that process. Witness, for example, the way that supplemental BGH entered the food stream. Consumers groups that wanted product labeling were rewarded with legislation that instead forbade it. If a company publicly swims against that stream, some consumers might wish to reward that, even without believing that the product is different from those from corporations that don’t. Even without being entirely stupid, ignorant, or misled. Even knowing that the corporation uses non-GMO raw materials for their own selfish reasons. Just to put a thumb in the eye of the process that got us to where we are today. Whether that’s most consumers so motivated or just a few isn’t clear, but it’s mos’ def’ some.