Digital Marketing

What is it and why is it so much in demand?

‘Digital marketing consists of the online marketing tactics that an organization performs to connect digitally with its audience in the expectation to transform the audience into customers’

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The digital marketer is responsible for the design of digital assets, from the website itself and the online branding assets, digital advertising, email marketing, online brochures, and other digital artefacts that can exist
independent from each other.

A digital marketer needs to learn how to;

Set up and optimizing a website;

Create a digital content strategy;

Promote a brand on social media;

Convert website visitors into leads;

Utilize effective paid advertising;

Turn leads into paying customers;

Measure & improving the effort.

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Diploma in Computing with eBusiness & Digital Marketing (MQF Level 5)

for a prospectus click here

Saint Martin’s Institute of Higher Education has developed this MQF Level 5 Diploma in Computing with a specialisation in eBusiness and Digital Marketing being fully aware of the great demand their is for specialists in this area.

Late teenagers (16 to 19 year old) have known social Facebook all their lives, and as soon as their parents allowed them, they had built their Facebook profile and socialising with their friends through their PCs or smart phones. Social networks are ingrained in these people’s lives — yet only few of them realise what an opportunity they have to convert their passion into a very rewarding career. Students reading for this Diploma will learn the foundations of eBusiness and digital marketing, namely to perform the following functions.

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Progression

Saint Martin’s Institute of Higher Education is waiting for full accreditation by the NCFHE for a brand new degree BSc (Hons) in Computing with Marketing, that does not only focus on your abilities in the digital skills and competences required to be a successful digital marketer, but also provide you with the necessary academic background in marketing. Students can progress to the second year of this degree that is conferred by Saint Martin’s Institute of Higher Education. They will study for a further two academic years.

Students who complete their Diploma in eBusiness and Digital Marketing use the diploma to satisfy entry to read for the BSc (Hons) in Creative Computing that continues to develop the student in the computing aspects of human interaction with technology, or opt towards the marketing discipline reading for a BSc (Hons) in Business Administration with Marketing. Both these degrees are conferred by the University of London and are spread over three academic years.

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University of London graduate during a ceremony in London organised for all international graduates in March

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Search Engine Optimisation

Search Engine Optimisation is all about optimising for the searchers, not just the search engines. In the recent past, the goal was to impress the search engines so that they give a higher ranking through backlinks and adding as many keywords on a page as possible with an ultimate goal being to achieve the coveted #1 spot.

But search engines are now smarter than the first generation and can tell the difference between websites that are designed to trick the system, and legitimate websites that are providing relevant high-quality content.

Over 60% of browsing and internet access is through smart phone and other mobile devices. Mobile marketing is frequently used in marketing circles often with many different intended meanings. While mobile marketing can mean many things, it is important to optimise websites for mobile viewing.

Website

A pretty website is the foundation of any digital marketing strategy. It’s an organizational asset on the Internet where people can get to know about the firm’s product, where original content is published that will help customers reach their goals and overcome challenges.

The challenge is to make a pretty website to generate a contact flow of visitors, leads and customers.

Developing Content

Content is the fuel that drives a digital marketing strategy. By creating valuable, high quality content that is targeted at specific, well-defined audiences, a marketer will be able to attract the right visitors to the website who are likely to convert into leads (and customers).

Content must be such that it will help with the website’s search engine optimisation. Creating and distributing content is the best way to earn valuable inbound links from other sites that can boost search rankings and help improve a website’s discoverability.

Blogging for Business

A blog makes a website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and leads for the business.

The goal of a business blog should be to publish valuable, non-promotional posts, much in the way a column in an industry magazine would. Industry jargon must be avoided as these may alienate your target audience. The blog must use a vocabulary that is usually used by customers to describe a business.

The Art of Social Listening

An important part of leveraging social media for business is to understand what industry-related conversations are happening online and recognising when to respond.

Setting up multiple Google Alerts for the company, brand, products, leaders, and industry terms, will get delivered directly to an email inbox at the frequency indicated (e.g. daily or as they happen) and they are a great way to track mentions of a brand and relevant keywords on the web.

Converting Leads

Once the website has been optimised, the blog launched, and started promoting content on social media for several weeks a spike in web traffic will be experienced.

The problem is that all of the traffic to the site is not generating any new business. People are visiting the site, but these visits are not leading to new customers — or even new sales leads.

The digital marketer must establish landing pages and Call To Action prompts.

Paid Advertising

When building a brand online, it can be difficult to rely entirely on the firm’s owned channels, to generate enough leads for the business.

That’s why many marketers choose to supplement their owned media promotions with paid digital marketing, such as pay-per-click (PPC) ads and native advertising.

You need to ACT now

If you are 16 and over, and wish to learn more please complete this form and we will call you for a short meeting to explain. This programme is to be run both for full time students, attaining stipends, maintenance grants and a payment scheme of €75/month (Check here), and also as an evening student at €55/month (Check here).

Last week to apply, so do not delay in requesting information. We are available at your convenience to provide you all the information that you may require.

Interested? Click Here

Your career as a digital marketer starts now!

Saint Martin's Institute of Higher Education

Written by

@stmartinsedu Maltese a licensed (№196) private, tertiary-level institution, offering University of London qualifications. #StartMyInspiration

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