The end goal is to maximize shareholder value
Understanding Abundance, part 2: Silicon Valley’s Special Sauce
Alex Danco
2119

Not really (see Steve Denning et al) the end goal is to create sustainable value for customers, which in a healthy market should also create shareholder value. But in too many real-world markets, it is also possible to create shareholder value (for a time) through financial games, exploiting customers, and mailing the business.

But I’ll assume your implicitly excluding those cases for now…

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