10 Things You Need to Add in Your Media Kit

Ever thought how you would be able to throw a killer first impression when a potential client asks your business about your offerings? Apart from using attractive words, a well-designed media kit can be a great tool used to close a sale successfully. Your media kit is a sort of your walking resume in which you communicate every details about your brand. So let’s explore some tips on how you can create an eye-catching media kit to lure any client into interest of working with you.
1. Introduction about your business
This is the core-most thing where you need to introduce yourself, your business, and what are your offerings. Obviously this is not as easy as it may seem because writing about yourself and your accomplishments can be incredibly difficult. So if you are getting stuck with the right words to choose, don’t hesitate to hire a professional copywriter. An external eye is always better at pulling the best of you into words without getting affected by self-consciousness.
2. Your mission
Sometimes termed as a business manifesto, a mission statement differentiates the nature of your business from competitors and summarizes what you actually do. Differentiation factor is immensely important as customers have a plethora of options to choose from, while you have this one chance of showing them what you are capable of. The point is to stand unique!
3. Packages and pricing
If you are not good at talking with numbers, it’s better to take it basic and simple. You can clearly list the services you are offering along with the actual price tagged and an outline of what the client can expect. Whenever it comes to pricing strategies, always take an upfront approach that would help the client in making a clear decision.
4. Testimonials
Incorporating a testimonial while selling yourself to your audience is surely a cherry on top when attracting customers. The testimonials can be from your readers, clients, advertisers, vendors, and are also great in adding the feel of credibility in your business. Its obvious potential clients will want to read references before deciding to hire you.
5. FAQs
If you are always asked some common questions repeatedly, then note them down and answer those first. Having a FAQ statement in your media kit is always better to cool down some burning questions in the email chain that comes with new inquiries.
6. Portfolio
A portfolio decides the success or failure of a media kit largely, so do take care it is a tempting one. Be sure to be specific in your work and add samples of the most popular projects you have completed. To further aid in capturing interest it is better to add some pictures. For example, if you have a wildlife photography website, try to add the best shots you have taken.
7. Processes
Ask if you have a defined process you follow every time? For instance, graphic designers and photographers have a definite set of principles or procedures on which they rely to deliver a consistent output. Adding such processes in media kits can give your customers a better idea and anticipation how work goes on in your office.
8. Contact information
The back page of the media kit should enlist clear contact information of your business so customer does not face any difficulty in getting in touch with you. Add easy information such a full names, currently active contact numbers, email addresses, and business location.
9. Notable clients
Some of your potential clients may hesitate in finalizing the decision of hiring you if they do not know anyone in your industry or does not have any mutual contacts with you. So it’s better to write a list of your most satisfied clients to add a sense of security in the mind of the current client.
10. Statistics (if any)
If your offerings play on various statistics, then include the blog numbers along with the figures gathered from social media platforms. While furthering a step more by adding the findings or conclusions from customer surveys is an added advantage to your business’s credibility.