Goodville is a mobile game developed in collaboration with neurophysiologists and psychiatrists based on clinical research. When a player interacts with the game, an implicit psycho test is performed. Our self-developed platform collects data (aggregated and anonymised) on the player’s mental state and offers unobtrusive help to achieve and maintain emotional well-being. Goodville indicates the signs that may be caused by the presence of difficulties with emotional well-being and provides specific problem solving options. In this blog we will share our findings and experience working with Goodville user data and give general recommendations how to achieve and maintain emotional well-being.