Design thinking is all about empathy
Design Thinking is all about empathy, as the ability to understand your customers in order to answer their needs. It’s a paradigm shift in creative process, from focusing on the product to focusing on human.
Two processes of the Design Thinking are popular, one with 3 steps from IDEO and another one with 5 steps from the d.school, each one can bring you a meaningful structure for your creativity process.
It shouldn’t be seen as a linear process because you still need empathy during your prototype phase and you possibly have to redefine your problematic after the test phase.
But let’s give an example ! In the movie “Dragons”, the young viking pass through all the steps of Design Thinking :
1 . Empathy: “Why killing dragons? They can be nice”
2. Define: “How to help this injured dragon to fly ? ”
3. Ideate: “I need to solve his tail’s problem, maybe with a saddle”
4. Prototype : “I can control his tail with a rope, or a pedal…”
5. Test & Iterate: “Let’s try to fly, don’t care if I crash”
+. Implementation: “Hey everybody, we should ride dragon instead of killing them!”
At Stormz, we think that Design thinking is a highly specific mindset encompassing a wide range of practices and methods used by designers. That’s why we created many templates of workshops to help the layman, but also the expert, use design thinking daily by themselves or in large groups.
Inspiration, ideation and implementation: three steps so simple they leave an important margin for interpretation to anyone who wants to try out design thinking. To accompany you in your venture, we selected 9 workshops out of our template library, three workshops for each step to help you solve your problems in the most creative way.
These workshops are powered by Stormz, a web-app that harnesses the engagement and the creativity of a group with all the tools needed to generate ideas, prioritize, decide, share results and take action.
Throughout the Inspiration sequence, which can be declined in two steps, Empathy and Define, you will learn to know and understand the targeted user as well as you know yourself in order to identify, right from the start, the challenge as clearly as possible. The first two workshops we present come from the Creative Problem Solving method and will provide all the tools for you to get started off on the right foot.
CPS Step 1 –Explore the vision
The purpose of this workshop is to identify your primary goals, wishes and challenges during the course of the creative process. The initial divergent phase consists in a silent brainstorming sequence followed by a traditional one. The convergent phase will, using the $100 budget game followed by the 3 “I”’s technique, select the one wish you will keep for the second step.
CPS Step 2 — Gather Data
To gain a full understanding of the issue at hand, the second workshop will give you the opportunity to distinguish what you know for sure about your challenges from what you can only guess. You will then be able to gather the missing data.
Need validator — Validate assumptions about users’ unmet needs
During this third workshop, you will have to formulate hypotheses about the unmet needs of your targeted users. You will then be able to check your assumptions thanks to a guide book set up in a collaborative way.
These three workshops will prove critical in helping you understand what you want, what you know and what your clients expect, before moving on to the ideation phase. These workshops can also be organized at any given time of the creative process so as to remain as faithful to the consumers’ needs as possible.
By focusing on the most promising ideas, the ideation phase will help you turn a strictly theoretical concept into a first working prototype.
Brainstorming — Brainwriting 6–3–5
It’s a highly dynamic and creative brainstorming session that generates an extremely large number of ideas. After having submited 3 ideas in the bucket assigned to them, every participant gets a new bucket and, on the basis of the 3 ideas generated in the first step, adds 3 more. And so on.
Brainstorming — Find wild ideas
This is a simple 5-step collaborative workshop that enables participants to generate, select and enrich ideas capable of solving your business problems and challenges in the most creative way.
COCD Box — Select wild ideas
Selecting ideas after a divergent phase can be jeopardized by self-censorship. This workshop will enable you to sort your ideas in three categories : common and feasible (NOW), original and feasible (WOW) or original and not (yet) feasible (HOW).
These three workshops will enable you to generate high-value ideas, either by how original they are or how easily they can be implemented.
Several Design Thinking models name this third step “iteration” rather than “implementation”. This shows how much creative thinking flourishes by going back and forth between the different stages. This last phase will help you deliver your idea, prototype or strategy to the targeted users.
Prototyping — Make ideas or strategies tangible
A most critical part of Design Thinking, prototyping makes the connection between the ideation and implementation phases in many iterations. This sequence is made out of 3 steps : ideation, prototyping, collective iterations.
Identify who will assist or resist you
This workshop’s purpose is to identify the people or organizations who may have a say in the success, or failure, of your entreprise. You will therefore learn how to involve them more or, alternatively, how to neutralize them.
Retrospective-Learn from the past
Once your project is finalized, it is important to take a step back and gather all the relevant feedback. This sequence will help you think about what you’ve learnt, share it with the other participants and reflect on the mistakes you’ve made or obstacles you’ve encountered.
There you have it!
9 workshops you can, as of now, freely use for Design Thinking. Other workshops are also available in the template library. If you think of any other workshop you’ve been using, we would be happy to talk about it with you and add them to our selection. Don’t wait anymore. Go ahead and organize your Design Thinking workshop with Stormz!