How to Pitch Your Creative Idea!

Pitching an idea to an investor is often the most important moment in a creative entrepreneur’s professional life. In a matter of minutes, or even seconds, an entrepreneur must convince investors that they and their startup, are a bet worth taking. It’s a tough task within the high-pressure, high-competition arena that is the entertainment industry.
The value of preparing a good pitch is more than just getting a foot in the door. It also helps creative entrepreneurs pinpoint exactly what they do, why they’re different from the competition and where they want to take their career next. To prepare you for this crucial moment, i’ll show you how to sell your idea in 60 seconds and take your idea from launch pad to orbit. I’d also like to add that there’s a book I read recently that will give you a lot more useful information on how to pitch anything. I highly recommend the book by Oren Klaff called Pitch Anything.
How to Pitch Your Idea in 60 Seconds
1. Your Passion (20 seconds)
Investors hear many pitches every day and are often pressed for time, so you should seek to pique their curiosity right from the start. When making a pitch, being passionate about your idea is the first hook to an investor. Make sure to present your idea with the same fervor and devotion you have for your idea, and avoid vague statements like “the potential market size for this industry is…” as these do more to detract than attract an investor’s attention.
The first part of your pitch should be all about your idea. Why do you love it? Why is it worth pursuing? If you’ve developed something similar in the past, how much traction has it gotten so far? If you can answer these questions in the first 20 seconds of your pitch, you’ve already gotten past the hardest part, which is capturing an investor’s undivided attention. Now that you’ve cast your lure, it’s time to reel them in.
2. Know the Details, Inside and Out (40 seconds)
When making a pitch, details are crucial. However, don’t rush to dump all the statistics that come to mind. Instead, focus on the details you think are indispensable to your idea’s story, the ones that immediately capture an investor’s attention.
The most meaningful stats to include are those that show traction: Audience engagement, sales figures, profit margins, growth rate, or even consumer acquisition costs. If one or many of these general figures interests the investor, have no doubt, they will ask for more. If that happens, be prepared to discuss in-depth details such as technology platforms, cash flow, money management and more. In short, the middle section of your pitch should prove that you’ve done your homework and are prepared to respond to any twists and turns that come your way.
This is key for investors, as they want to make sure their money is going to someone who will give the same attention to detail to future decisions as they have for the pitch. After all, would you want to give your money to someone who hasn’t left any stone unturned?
3. Dedicate the Rest About Yourself
Investors love entrepreneurs who are able to show a personal dedication to their idea that goes beyond making money, because it shows they will be in it for the long haul. They aren’t just betting on your idea, they’re also betting on your ability to execute it. To solidify the investor’s commitment, be ready show why they should trust you and the sacrifices you’ve made and are willing to make in order to guarantee success.
By the end of your pitch, your investors should have a complete grasp on what your idea is about, what its details and financials are and who you are as an entrepreneur. Now all you have to do is to take a deep breath and let the investors decide if they want to go along for the ride.
That’s it! I hope this short guide helped you get started in building your pitch for potential investors into your idea and into you as a creative entrepreneur. To end, I’d like to point to you the video linked below. BMW sent nine founders to the racetrack, and gave them each one full-throttle lap in the M550i, which is the fastest 5 Series ever built. They were to pitch their startups to a team of VCs for a chance to take the stage at Disrupt NY. I had a lot of fun watching it, and I hope you do too.
What idea are you currently working on and are you going to pitch it soon? Let me know in the comments down below or direct message me. I’d love to learn all about it!
Source:
https://techcrunch.com/sponsored/how-to-pitch-your-startup-in-60-seconds-flat-and-why-you-need-to/
