StoryWorld 3.0 : Topics, Talks & Titles — Alison Norrington, storycentral

Alison Norrington :

Reunion, ‘Retreat’ & Shenanigans 18–20th May 2018

Welcome to StoryWorld 3.0!

Narrative, Experience & Emotional Design…

Alison Norrington is a writer/producer, Founder & Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming.

As CCO of storycentral, Alison has worked on a range of IP that are founded on robust story worlds with strong core themes and have genuine and relevant touch points across a host of media channels. She specializes in storytelling that amplifies fan engagement, experience design, franchise extension — all centered around a strong robust core of story architecture, theme, awareness of audience and experiential & emotional design triggers.

Alison was Conference Chair for an early (and much bigger) iteration of StoryWorld Conference & Expo, which debuted in San Francisco (2011) and Los Angeles (2012) and has crowd-funded this StoryWorld 3.0 : Reunion, ‘Retreat’ & Shenanigans in response to over 250 emails and enquiries received since 2013 asking for more.

With little more than over 250 emails, the bones of a ‘good’ idea and an Indiegogo page, the crowdfund went live in December (not the best month to start a crowdfund, she now realizes) and ran for 6 weeks.

Continued interest and support in this gathering resulted in additional sign ups from February until now, where we have a core group of storytellers, producers, designers and more gathering in two-locations over 3-days : from our airy studio in Downtown LA to a stunning villa in Malibu.

The DTLA studio that is the StoryWorld 3.0 ‘home’ for Day 1 and part of Day 2…
… and on to our stunning villa in Agoura Hills, Malibu for the second part of Day 2 and all of Day 3…

The promise of the StoryWorld 3.0 : Reunion, ‘Retreat’ & Shenanigans is summarized in this mission statement:

StoryWorld 3.0 Reunion, ‘Retreat’ & Shenanigans is an intimate gathering of pioneers in the business of storytelling, experience design, creativity and more.
We bring together leading innovators, design-thinkers, problem-solvers, companies, startups, influencers and rising stars along with CEO’s and entertainment industry VP’s to share insights and good times, through conversation and shared-experiences.
Hosted in unique locations, from the arts-district of DTLA to a stunning villa in the Malibu hills, there are no conference rooms, no formal presentations, no panels.
There are no attendees, only participating guests & friends sharing stories and experiences, knowledge, expertise and insight to inspire fresh perspectives, new ideas and an ongoing intellectual community around story, experience design & emotional design.

We are thrilled to begin releasing the names of our speakers from today, all of whom have volunteered to share their wisdom, expertise and time — along with a teaser of what our participating guests and friends might expect from 3-days with the StoryWorld tribe.

Thank you to everybody who has helped get this off the ground! We still have a way to go, so any offers of hands-on-deck will be snapped up in a second!

For more information and to bag yourself a last minute Golden Ticket, find us at, at or @storycentral and we can point you in the right direction… And it’s always a fun direction


See our other participating guests and friends @